About

“I have what I think is one of the best jobs in the entire world that I get to dress women for one of the most important days of their life! Literally the most important article of clothing, a woman ever wears. That’s my job!” -Nayri

Nayri is the Wedding Fashion Expert. Given today’s dynamic world, Nayri beautifully leverages technology to create a uniquely unforgettable customer experience. Her strategies have turned Lovella Bridal into the successful bridal brand it is today. From being a best selling author to styling celebrity brides, coaching and educating, Nayri specializes in creating a unique customer experience. This includes creating and overseeing the overall business strategy. From team building to implementing sales and marketing initiatives, her innovative strategies make her an industry leader and pioneer. She also advises world renowned designers, helping them refine and edit their collections.

Her best selling book, “I’m Getting Married & Have Nothing to Wear” is the ultimate guide to helping brides find their perfect wedding dress. It also serves as a training tool for store owners and bridal stylists.

Most recently, Nayri released a series of online courses created based on industry feedback from her YouTube channel and Podcast. Her online courses share proven and tested business formulas. When implemented, retail stores can scale and thrive.

Nayri has been hard at work refining and fulfilling her passion of transforming bride’s dreams into reality creating and styling the look for brides and their entire wedding party.

Nayri has been featured and seen on wedding specials such as

  • Good Morning America
  • People.com & People TV styling Ashley Iaconetti who has been on various series of The Bachelor.
  • People.com styling Robert Herjavec wife Kym Johnson from DWTS for their big day.
  • Mario Lopez & Courtney’s Wedding Fiesta on TLC.
  • Season 5 of David Tutera’s My Fair Wedding on WE Network.
  • DC Cupcakes on TLC.

In 2016 Nayri was presented by Business Life Magazine as a Women Achiever Honoree.

When Nayri isn’t styling brides you can find her spending time with her family and traveling the world. She also enjoys competing and training with her Arabian horses named Time To Tango & Pasx In The City!

It is rare to see Nayri without her French bulldog Nuff (Sir Nuffington Barnaby) at times he assists in styling brides as well!

Photo by Lisa Karlstein

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