“I have what I think is one of the best jobs in the entire world that I get to dress women for one of the most important days of their life! Literally the most important article of clothing, a woman ever wears. That’s my job!” -Nayri
Nayri is the Wedding Fashion Expert. Given today’s dynamic world, Nayri beautifully leverages technology to create a unique unforgettable customer experience. Her strategies have turned Lovella Bridal into the successful bridal brand it is today. From being a best selling author to styling celebrity brides, coaching, and educating, Nayri specializes in creating a unique customer experience. This includes creating and overseeing the overall business strategy. From team building to implementing sales and marketing initiatives, her innovative strategies make her an industry leader and pioneer. She also advises world-renowned designers, helping them refine and edit their collections.
Her best selling book, “I’m Getting Married & Have Nothing to Wear” is the ultimate guide to helping brides find their perfect wedding dress. It also serves as a training tool for store owners and bridal stylists.
Nayri has a series of online courses created based on industry feedback from her YouTube channel and Podcast. Her online courses share proven and tested business formulas. When implemented, retail stores can scale and thrive.
Nayri has been hard at work refining and fulfilling her passion of transforming bride’s dreams into reality creating and styling the look for brides and their entire wedding party.
Nayri has been featured and seen on wedding specials such as
- People.com styling JoJo Fletcher from the Bachelorette in her ceremony dress.
- Access Hollywood
- Good Morning America
- People.com & People TV styling Ashley Iaconetti who has been on various series of The Bachelor.
- People.com styling Robert Herjavec wife Kym Johnson from DWTS for their big day.
- Mario Lopez & Courtney’s Wedding Fiesta on TLC.
- Season 5 of David Tutera’s My Fair Wedding on WE Network.
- DC Cupcakes on TLC.
- Nayri has been named by The Knot + Wedding Wire in 2019, 2020, 2021, and 2022 as a WeddingPro Educator.
In 2016 Nayri was presented by Business Life Magazine as a Women Achiever Honoree.
When Nayri isn’t styling brides you can find her spending time with her family and traveling the world. She also enjoys competing and training with her Arabian horses named Time To Tango and Psax In The City!
It is rare to see Nayri without her French bulldog Nuff (Sir Nuffington Barnaby) at times he assists in styling brides as well!
Photo by Lisa Karlstein
“Lovella Bridal was my third dress boutique and I started to feel like I wasn’t going to find my dream dress. The moment I met with Nayri, I knew this experience was going to be memorable and exciting. Nayri was so kind to me, my mom, mother in law and my girlfriends. She showed me amazing dresses and it was so hard to decide which one I liked the most. She said she had one more dress that she thought I would like. I waited anxiously, and when I saw it I knew this was the dress. The gasps and tears from my girlfriends solidified that I found the dress! When I came back for my final fitting the following year, my dress was even more beautiful than I remembered. My wedding day was the best day of my life and my perfect dress made it even more special. Thank you Nayri for your kindness, your wonderful suggestions, and your amazing service. I wish I could get married annually just to experience your amazing service.”
“I recently visited Lovella Bridal in hopes of finding a wedding gown. What I was not anticipating was their amazing service as well as their great bridal selection!
It was so refreshing to walk in and have them dedicate their time to understand what you are looking for as well as guide you if you are unsure as to what you want.
Nayri was helping me and she was fantastic! Not only does she have an amazing taste but also gives you great insight into the bridal world.
Lovella Bridal really makes you feel like a bride and creates an amazing and pleasant experience as you pick the dress!”
“Where do I begin? My experience working with the women (and especially Nayri) at Lovella Bridal was an absolute dream come true! I had been to a few wedding boutiques prior to Lovella and no one even came close to comparing. Not only was the boutique GORGEOUS, but the service exceeded all of my expectations.
Nayri was patient, incredibly knowledgeable, a perfectionist when it came to customer service and an amazing listener. For all of those brides to be, please follow my advice – go see Nayri – you won’t regret it. You get to do this ONE time in your life – why not work with the best :)”
“Nayri is a dream to work with, and pulled dresses that were really my style, even though I wasn’t entirely sure what I was looking for. Great, personal, expert service.”
“THANK YOU A MILLION TIMES! I had the best experience working with you!!!! From finding the dress to all the alterations. You made my wedding dress experience so incredible. You are so patient and professional. You have a great eye for what looks good… I got so many compliments on the dress and couldn’t be happier with my decision on choosing Ines Di Santo as my designer for my wedding dress. Thank you thank you! I highly recommend Lovella Bridal especially wedding dress specialist Nayri!”
“My friend got her wedding dress from Lovella Bridal a few years back. I’m so happy to get my dress from Lovella also. Nayri helped me found the dress I wanted and love. I tried on about 5 dresses at the store. I was debating between 2 dresses and Nayri helped me made the decision by pointing out the pros and cons between the 2 dresses. I’m so glad I trusted her opinions 🙂 Nayri is extremely professional and patient with all my questions and concerns. “
“Working with Nayri at Lovella Bridal was an absolute dream! Through it all, Nayri’s smile never wavered, she was super patient and never made me feel rushed, was very honest, and really listened to what I wanted. It felt like she actually cared about me feeling my best on my big day and wasn’t just trying to make a sale. Nayri was amazing through the alterations process as well. She was just as picky as I was and the wonderful alterations lady kept making changes until we got it exactly right. On my big day, I felt so beautiful in my dress and felt so sad when it was time to take it off.”
“Nayri took such good care of me!! She was very helpful and did not mind all of my constant questions and emails. She made me feel very comfortable throughout the process and was always very responsive and attentive. Their seamstress Rosie is a miracle worker!! She will transform your dress into exactly what you want. I would definitely recommend Lovella Bridal to anyone looking for a beautiful dress and expert customer service.”
Nayri, wanted to thank you for making my dress perfect for my wedding day! It was everything you said it would be. I was comfortable in the dress the entire night. Thank you for your knowledge and attention to detail.”
“Nayri from Lovella Bridal was my consultant and she is amazing. She is very professional and you can tell that she has been in the bridal industry for a long time. Thanks, Nayri for all your help during my wedding attire selection process.”
“I have been to stores all over Los Angeles and New York and Lovella Bridal is by far the best. Nayri is amazing, knowledgeable and so positive along the way! I wouldn’t waste my time going anywhere else.”