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About

“I have what I think is one of the best jobs in the entire world that I get to dress women for one of the most important days of their life! Literally the most important article of clothing, a woman ever wears. That’s my job!” -Nayri

Nayri is the Wedding Fashion Expert. Given today’s dynamic world, Nayri beautifully leverages technology to create a unique unforgettable customer experience. Her strategies have turned Lovella Bridal into the successful bridal brand it is today. From being a best selling author to styling celebrity brides, coaching, and educating, Nayri specializes in creating a unique customer experience. This includes creating and overseeing the overall business strategy. From team building to implementing sales and marketing initiatives, her innovative strategies make her an industry leader and pioneer. She also advises world-renowned designers, helping them refine and edit their collections.

Her best selling book, “I’m Getting Married & Have Nothing to Wear” is the ultimate guide to helping brides find their perfect wedding dress. It also serves as a training tool for store owners and bridal stylists.

Nayri has a series of online courses & an exclusive Bridal Stylist Community created based on industry feedback from her YouTube channel and Podcast. Her online courses share proven and tested business formulas. When implemented, retail stores and bridal consultants can scale and thrive.

Nayri has been hard at work refining and fulfilling her passion of transforming brides’ dreams into reality, creating and styling the look for brides and their entire wedding party.

Nayri has styled celebrity brides, been featured and seen on wedding specials such as

In 2016 Nayri was presented by Business Life Magazine as a Women Achiever Honoree.

When Nayri isn’t styling brides, you can find her spending time with her family and traveling the world. She also enjoys competing and training with her Arabian horses! It is rare to see Nayri without her French bulldog Nuff!

Photo by Lisa Karlstein

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